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U.K. Girlfriends Share London Shopping Secrets


The Little White Company...

A one-stop shop for children’s clothes and interiors (and furniture if you can manage to get it back!). The gorgeous clothes for kids from babies to 10 year olds come in tasteful neutral colours (soft pink and blue of course, but mixed with beige, grey, chambray and lots of white), and you’ll find the sweetest nightwear – my favourite junior jammies. All simply styled with lovely details (pin tucks, neat pockets etc) and designed with longevity in mind so it doesn’t go out of style, which means it’s a good investment for hand-me-downs. If you’re a parent or grandparent, I defy you not to leave with at least one item!

Address: 261 Pavilion Road, SW1X 0BP (and other branches)
Nearest tube: Sloane Square
Bio: Janine Phillipson is a Beauty journalist, mum and now blogger – click on for great beauty tips, tricks and info for mums and mums to be. I grew up in Toronto and have lived in London for over 20 years.
Twitter address:


Fever Clothing Limited...

This is an insiders secret! Nestled a few streets behind Oxford Circus and next door to the Topshop offices, you'll find everything from vintage clocks and mirrors to fabulous vintage dresses, shoes and jewellery. The main Fever collection is a beautiful vintage inspired range of dresses and shirts, which feature sweet little details like precious buttons. Items are very reasonably priced, plus every time you make a purchase you get 10% off your next purchase. The shop interior is worth a visit in its own right, stunning wallpaper and vintage clocks adorn the walls. But best of all are the fitting rooms - old fashioned telephone boxes! They are fantastic, each one is individually styled inside and it is a treat to try something on. This shop is a must.

Address: 78 Margaret Street, London, W1W 8SZ
Nearest tube: Oxford Circus
Bio: Orlagh O'Reilly is a Brand Consultant & Designer in London.
Twitter address:



Sitting behind the bustling Portobello Market is a far less famous road, with far less famous shops - but it is here that you’ll find one of my favourite stores in all of London. It’s called Fez.

Located on Golborne Road, an area sometimes known as ‘Little Morocco’ you’ll find a variety of market stalls, shops and restaurants selling all things Moroccan; and in my opinion, Fez is the gem in this hidden jewel. A fairly small store, the owner imports some of Morocco’s best goods including decorative lamps, traditional ceramics and colourful caftans. Beautifully presented, prices in Fez are cheap, and the chatty owner will happily tell you more about the products and help you pick out something that will suit you. Of course, with all the antiques, artwork and fashionable clothes being sold throughout the nearby Portobello Market, it would only be fair to have a browse through these whilst you’re here too!

Address: 71 Golborne Road, Kensington, W10
Nearest Tube: Westbourne Park (more fun to walk from Notting Hill)
Website: (not official, but closest I’ve found)
Bio: Katie Silcox is a London based travel journalist, specialising in producing multimedia content and available for freelance contributions. Find out more at Katie’s travel website.
Twitter address:


Rigby and Peller...

This tip is all about bras fit for a queen. I learned it when I was an expat Canadian living in London. Want to know where Queen Elizabeth reportedly buys her bras? I didn't see her there myself and you shouldn't expect to see her in the next dressing room either -- but the word is that a shop located close to Harrod's and called Rigby and Peller is her Royal Outfitter (LINK TO: Want to arrange a fitting appointment while in London? You can do it online (link to: Any travelling woman is generally assured of finding her fit in this boutique. Sizing goes from 32AA to 46FF but be forewarned. Prices here are very posh, indeed.

Address: 2 Hans Road, Knightsbridge, SW3 1RX
Nearest tube: Knightsbridge
Bio: Leslie Ehm, CEO of is an advertising training guru who travels the world delivering Creativity and Presentation Skills Workshops.
Twitter address:


Bonus -- James Smith & Sons

'This family business has been making umbrellas and canes for over 170 years. The Victorian shop, still with it's original signs and fittings, is an attraction in itself. Inside are racks crammed with umbrellas in every pattern -- stripes, checks, paisley, frilled parasols for the sun, small wedding umbrellas in pastel colors -- and walking sticks with curious carved handles.' P.S. Check out their website instructions for umbrella care. Click here.

Address: 53 New Oxford Street WC1
Closest tube: Tottenham Court Road
Excerpted from: London e-guide Website: providing indepth reviews of what London has to offer.


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