How exclusive are some of the shops? At Shoebaloo (#80), a very upscale shoe emporium, kiddies rubber boots are 180 euro a pair. Shoppers looking for style without as large a price tag need not be discouraged. They can head for Dr. Adams, a shoe chain located further up the block with much more affordable prices.

Looking for true Dutch kitsch? Close by is Kaaks (#32), an enormous souvenir emporium. Beside the many postcards, calendars and key chains, there are t-shirts galore ranging from tiny to extra big, Dutch dolls in typical dress, colourful wooden shoes and authentic Royal Delft ware. This is chic memento shopping at very chic prices.

Is your sister, girlfriend or daughter pregnant? If your answer is yes, I suggest a stop at Robbe & Berking (#130), a Dutch shop specializing in sterling silver objects. Be sure to ask about their birth spoon collection. This commemorative teaspoon - with handle (different for boys and girls) - is designed so you're able to engrave the newborn's name, date of birth, height and weight on it. The price tag for this elegant gift is 50 euro for silver plate and 75 euro for sterling. Happy to report that service in this shop is sterling as well!

If little Journey people are high on your gift list, you'll want to make your way to the exclusive Oilily Store (#131-133 ) to see their colorful children's wear collection. Founded by a Dutch husband and wife team, Oilily's well-known whimsical styling calls out to the rich and famous around the world. Stockings in their signature combo of pinks and oranges can be had for a mere 10 euro. With these your little darling is certain to stand out in a crowd.