Last updated on July 19th, 2021

JourneyWoman in the News

The Original Solo Travel Resource for Women

JourneyWoman provides media with an objective, honest perspective on women’s travel trends, tips and advice

As the original solo travel resource founded in 1994, we are respected and trusted by journalists around the world.

 

Our global community is made up of mature, active, adventurous women – the world’s most influential travellers

 

Two adult woman taking a picture beside red rv while travelling

Most are Gen X and Baby Boomers: 

  • Independent, curious and courageous
  • Women aged 55+ – many were the ”original’ solo travellers
  • Women from over 120 countries
  • Prefer to travel and live solo
  • Enjoy history, art, adventure and active travel experiences
  • Most have been part of the JourneyWoman community for over 10 years 
Three older women embracing and smiling, sharing their travel wisdom for the ages.

We look at travel from a woman’s perspective: 

  • Trends in Travel
  • Travel Safety
  • Travel Readiness
  • First-time Solo Travel Tips
  • Packing Tips
  • Fear and anxiety related to travel
  • Marketing to mature women 

Travel Preferences 

  • Prefer new destinations over tried and true
  • Enjoy Slow Travel, Luxury, Adventure and Wellness 
  • Prefer small boutique hotels, homestays and friends and family
  • Most spend between $3-5,000 per week on travel  and take multiple trips a year

“As a woman who is passionate about exploring the globe, storytelling and empowering women, my ambition knows no limits for JourneyWoman. I am eager to expand JourneyWoman’s influence and inspire more women of all ages to travel as a means of self-discovery and learning.”
Carolyn Ray,
CEO, Publisher and Editor-in-Chief, JourneyWoman

woman smiling at computer

An experienced traveller and writer, Carolyn grew up in Florida and has lived and travelled in more than 40 countries. In 2019, she was invited by Evelyn Hannon’s family to continue founder Evelyn Hannon’s legacy of JourneyWoman. Based in Toronto, Canada, Carolyn is on the board of the Society of American Travel Writers (SATW) and a member of the Travel Media Association of Canada (TMAC).

Evelyn’s daughter, Erica Ehm, Founder and CEO of Ehm&Co says. “Not only does Carolyn share many of our mother’s values, we believe her passion for travel and her strategic mindset will enhance JourneyWoman’s brand as a trusted source for women. We can’t imagine anyone better suited to extend our mother’s legacy.”

Selected editorial:

Previously, Carolyn was the CEO of Interbrand Canada, the world’s largest brand consulting firm, which published the “Canada 150: Iconic Canadian Brands Report”. Named one of Canada’s top female entrepreneurs on the 2013 PROFIT/ Chatelaine W100 list, she is a Co-Active Coach and supports women entrepreneurs through mentoring, and as a SheEO Activator. She has served on several boards, and is Director on the Board of Myseum of Toronto, a non-profit dedicated to preserving Toronto’s history.

TravelReady: Travel With Confidence

TravelReady is our commitment to elevate women’s confidence in travel. Through our editorial and virtual events, we create opportunities for positive, practical conversations, based on 28 years of experience leading the dialogue on female solo travel.

See our TravelReady Checklist here. 

Thought Leadership Reports + Surveys

We regularly survey our 55,000 magazine subscribers to align with their needs and produce relevant editorial. 

The Risk and Reward of Travel: Embracing Uncertainty in Post-Pandemic Travel 
(August 2020) 

Take the JourneyWoman Community Survey

TravelReady Travel Lifestyles + Readiness
(March 2021) 

Travel readiness survey results

TravelReady Solo Travel Safety Survey
(April 2021)  

Travel Dreams: Once-in-a-Lifetime Travel
(June 2021)

Once in a Lifetime Travel Survey Results

Partnerships

We work closely with women-owned businesses and related organizations that align with our mission to help women travel safely and well. 

Please direct any media inquiries you might have to editor@journeywoman.com.

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