Most women plan for safety when they travel

Our annual women’s travel safety webinar is back, but this year we’re taking it a step further with a discussion designed to empower you with real, honest straight talk about the importance of trust and transparency with three leading experts.

Our latest reader survey, conducted from September 23 – 30, 2025  shows that women take their personal safety seriously when planning travel. In fact, 93% of women say safety is extremely important (64%) or very important (29%) when planning travel. The most important considerations for travel include personal safety, destination safety and health and medical safety.

“We cannot understate the importance of personal safety, real and perceived, as women plan travel,” says Carolyn Ray, CEO, JourneyWoman. “Safety should be a dominant consideration in how travel companies, destinations and technology platforms develop new products and services, and how marketing and messaging is delivered to this influential audience of women 50+ solo travellers.”

Now, more than ever, technology is playing a vital role in travel, with Artificial Intelligence like Perplexity and Gemini, Apps that track your every move and new technologies like facial recognition.  According to our survey, 73% of women have concerns about AI, but they’re interested in learning more.

Webinar details: Women’s Travel Safety: What Every Woman Traveller Needs to Know about Personal Safety, AI and Cybersecurity

Date: Tuesday, October 21, 2025

When: 2 pm – 3:30pm  EST (check local time zones here)

Where: Zoom (Capacity for 100 women) and YouTube Live stream here

Sign up below for the link. Capacity is 100 women on Zoom, but this webinar will also be broadcast live on our YouTube channel simultaneously. As always, participants are welcome to share their experiences and ask questions.

These webinars are offered to all women at no charge, but we are asking for your support to pay our speakers. Please consider supporting our efforts to help women travel safely and well here. 

Our expert panelists

We’re thrilled to gather together three expert panelists to speak to topical issues on wonen’s safety, moderated by JourneyWoman CEO Carolyn Ray. In this webinar, we’ll share the results of our survey and discuss risks to women’s safety, online safety and the impact of new technologies. We’ll also share what the travel industry can do to help create meaningful change that benefits all travellers, including the most vulnerable among us. This is a session not to be missed.

Panelist: Eeva Ruuska
Americas Operations Manager, Riskline, a global travel risk intelligence company providing political, security and travel intelligence worldwide.

Speaker Biographies

• Tracey Breeden, Disrupt the Landing: Tracey Breeden is queer activist, entrepreneur, coach, speaker and author of “Match Striking for Beginners”. She is the CEO and co-founder of Disrupt the Landing, LLC and former law enforcement professional, Head of Women’s Safety at Uber and VP, Head of Safety and Social Advocacy at Match Group. Tracey was Uber’s first Head of Women’s Safety and created Uber’s Global Women’s Safety & Gender-Based Violence Programs Team—the first global team dedicated to the safety of women and other vulnerable populations at Uber.
• Paige Hanson: Paige Hanson is an expert on consumer and digital safety. She is a certified Identity Theft Risk Management Specialist, holds a certificate in Identity Leadership from the University of Texas at Austin, Center for Identity, and has 15+ years of experience in identity management. Hanson’s expertise covers a range of identity fraud and cyber security topics.
• Eeva Ruuska is the Americas Operations Manager at Riskline, a global travel risk intelligence company. She leads a regional team of analysts to provide political, security and travel intelligence worldwide. With more than a decade of experience in travel risk management and international development, Eeva also undertakes socio-economic and environmental research projects, as well as business information retrieval. She holds an MSc in Development Geography and a BSc in Regional Studies from the University of Helsinki (Finland).

More on Women’s Safety