Featured image:  JourneyWoman helps women become confident about independent travel / Photo from Envato 

Career opportunities at JourneyWoman 

Established in 1994, JourneyWoman ranks in the top 15 travel websites in the world. Together with our readers, partners and community, we are building the largest and most influential women’s travel business in the world, focused on the often undervalued women over 50 market. We publish several newsletters a month, host the world’s only Women’s Travel Directory, and create marketing programs to promote solo travel, women-friendly tours, retreats, small ships, trains and safe places to stay.

Behind the scenes, our small team of professionals puts our passion for travel into everything we do. We all work remotely and travel frequently, but find time to come together several times a year to brainstorm, share ideas and personal goals, and plan ahead. We work lean and quickly, and are always ready to innovate. There is also the opportunity to travel, or help us test out new affiliate partners. 

Our CEO and Editor, Carolyn Ray, was named one of the most influential women in travel in 2023 by TravelPulse.  Prior to this, Carolyn was the CEO of Interbrand Canada, where she led a team of 30 professionals and built a fun, highly engaged culture. Our professional travel writers are members of the Society of American Travel Writers (SATW), The Travel Media Association of Canada (TMAC) and the Transformational Travel Council.  In July 2024, we received the TBEX Travel Blog of the Year Award. 

To apply for roles, please email Carolyn Ray at [email protected]. Please include a cover note highlighting which role you are interested in, your relevant work experience, aspirations, why you’d like to be a part of our team, and fee expectations. Please sign up for our newsletters, look at our website and come prepared with your own ideas. Please do not email multiple times as we are busy and get hundreds of emails a day. We do not want proposals from agencies, thank you for respecting that. 

Once we have shortlisted candidates, we will contact you, arrange a 15-minute zoom interview and discuss the opportunity. Depending on the role, we may invite you to meet other team members, as we believe cultural fit is very important.     

Current opportunities

Marketing Manager  (start in August 2024) – Part time 

Our intrepid Marketing Manager is responsible for creating marketing programs to build our brand, support our editorial and market our clients’ services to women over 50 in North America and around the world. This person is passionate and self-directed, with at least five years of experience in marketing. Compensation is hourly or flat rate per month (assume 15-20 hours a week). There is also an opportunity to travel, and for commission and revenue-sharing.

Key responsibilities:

• Work alongside our team to lead creative marketing and social media strategies focused on Facebook, Instagram and YouTube
• Create integrated marketing programs including email marketing, social media and affiliate marketing
• Help us increase visibility of our editorial and subscribers to our newsletter
• Measure and report on marketing effectiveness to our clients
• Support brand-building programs, surveys and research, our awards program, and our upcoming book
• Recommend new ideas to help us serve our global readership and community of over 100,000 women travellers

Our ideal candidate is:

• A well-established freelancer – no agencies please
• Used to working in a remote environment
• Experienced in marketing projects in the travel/tourism market
• Experienced with ConvertKit or Mailchimp, Canva, WordPress, Trello & Google Adwords
• Creative, good time management and initiative
• Excellent writing skills (accuracy is critical in our profession

Social Media Coordinator (start in mid-August 2024) – Part time

Our Social Media Coordinator will work closely with our Marketing Manager to create social media campaigns to build our brand, support our editorial and market our clients’ services to women over 50 in North America and around the world. This person is passionate and self-directed, with at least two years of experience. Compensation is hourly or flat rate per month (assume 15-20 hours a week).

Key responsibilities:

• Create social media strategies to promote our content to current and prospective readers in innovative and engaging ways
• Assist in the ideation of implementing plans to increase followers on Facebook, YouTube, and Instagram (and potentially other platforms)
• Help us attract new subscribers to our newsletter
• Implement SEO strategies to drive traffic to the website
• Continually measure and report on social media effectiveness and optimize campaigns using analytics
• Research and post relevant third-party content

The ideal candidate:

• No agencies please – freelancers only
• Working knowledge of visual content creation programs such as Canva
• Experience managing social media or digital marketing projects (applicable coursework acceptable)
• Passionate about travel and women’s empowerment
• Have strong interest working in a digital publishing and production environment
• Be familiar with digital publishing platforms

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