JourneyWoman’s research study, “Invisible No More” is helping the travel industry understand and adapt to the needs of women over 50.
Women’s Stories
Ageism in Travel
Wrong assumptions about age can lead to ageism in travel, including deeply problematic stereotypes, prejudices and discrimination that we're determined to change.
Stories About Ageism in Travel
What Solo Women Travellers Over 50 Want in 2025
Solo travel is a movement, particularly among older women, who are empowered, purposeful and have the mindset, time and money to travel.
A Universal Calling for Postmenopausal Women: Travel!
Single, cat-owning, childless… and now they’re coming for the grandmas? It’s up to us to shift stereotypes about postmenopausal women.
Travel Industry: Ignore Women Over 50 ‘at Your Peril’, Longevity Expert Says at IWTTF 2024
Older women have been ignored by every sector, despite their representing a massive share of purchasing power, says longevity expert Avivah Wittenberg-Cox.
JourneyWoman CEO Carolyn Ray Speaks on Women and Aging at IWTTF on June 27 in London, UK
Advancing diversity in travel, JourneyWoman CEO Carolyn Ray is speaking at the International Women in Travel and Tourism Forum in London on June 27, 2024.
Hello, I’m Right Here! Why Are Older Women Treated Like We’re Invisible?
In life and in travel, older women over 50 become invisible. It has happened to me more times than I can count, most recently at a hotel bar.
Living Life to the Fullest: Adventure Travel for Women at Any Age
Claudia Laroye’s new bimonthly column about women over 50+ in Adventure Travel and the women who live life to the fullest.
Never Too Late: Bestselling Women Authors Over 50
Ten exceptional women authors over 50 who prove that experience and mature reflection is welcomed, showing us it’s never too late to publish.
