Last updated on August 15th, 2024
the world’s first solo travel website for women
Partner with JourneyWoman
Whether you’re a brand, tourism board or travel service provider, we can help you build relationships with travel’s most influential decision makers
Founded in 1994, we celebrate women’s wisdom and the joy of discovery that purposeful travel brings. Together, we are inspired to make our world a safer and more inclusive place.
Not only is JourneyWoman a well-respected and beloved website, it is also trusted by generations of women around the world. Our readers are the original solo travellers, with decades of experience and wisdom, and they have helped us create what exists today. We always take the first step, together.
About JourneyWoman
- With over 30 years of publishing history, we seek to provide content for women over 50 that inspires curiosity and self-discovery through travel
- Established in 1994 by Canadian travel writer Evelyn Hannon, JourneyWoman ranks in the top travel websites globally (#16), beloved by women around the world and was awarded “Best Travel Blog” by TBEX in July 2024
- CEO and Editor Carolyn Ray is one of TravelPulse’s “2023 Most Influential Women in Travel”, and the Canadian Chair of the Society of American Travel Writers (SATW). She is sits on the board of the Cultural Heritage Economic Alliance, which supports Black tourism businesses, and is a T TC Herald advocating for sustainable travel.
- Our team of professional travel writers tap into their first-hand travel experience to provide relevant, engaging stories
- Our Women’s Travel Directory is the only marketplace in the world for women’s travel, supporting women-owned, small businesses and sustainable travel (small ships and trains).
Reach and Engagement
- Our audience of more than 100,000 women is mature, active, adventurous solo women 50+ — the world’s most influential travellers
- Mailing list: 52,000+ (with an average open rate 45%)
- JourneyWoman.com ranks in the top travel websites in the world (#16 in 2024)
- MOZ Domain Authority: 55 (JourneyWoman.com)
- We focus our social engagement on on Facebook: 55,000, Instagram: 6500+ / YouTube: 1900+ / LinkedIn: 2000
- Our Soul of Travel Podcast is ranked among top podcasts in North America), profiling influential women in travel
- We are members of Travel Unity, Women Travel Leaders, the Society of American Travel Writers, The Transformational Travel Council, the Adventure Travel Trade Association (ATTA) and other industry associations.
- Our Women’s Advisory Council reflects and includes our readers, partners and community, as women with decades of travel and wisdom.
What our clients say about JourneyWoman
Jennifer Haddow, CEO, Wild Women Expeditions: “For almost 30 years, JourneyWoman has been a place that women trust, first with Evelyn Hannon and now with Carolyn Ray, who shares my passion to empower women around the world through travel and adventure. Now more than ever before, women need confidence that they are choosing a women-friendly company that is attuned to their needs, including safety and value. This new site will help them find the experience of their dreams and intentionally support women-owned businesses around the world that understand the wonder and wisdom gained through travel.”
Kathy Wood, Owner & Co-Founder, European Experiences: “Over the last few years, I’ve gotten to know many of the other women-owned tour operators who are involved with JourneyWoman. It’s such a supportive group! As the owner of a small-group tour company focused on Europe, this expansion of JourneyWoman gives me and other similar companies a great new way to present our tour offerings to women travellers. Travellers will be able to consider and compare a variety of possibilities and even read reviews from women who’ve participated. I think it’s a win-win for everyone. Kudos to JourneyWoman for another innovation that will facilitate women discovering the world and supporting other women!”
