Partner with us!

Women make over 80% of all travel decisions

JourneyWoman ranks in the top 15 travel websites globally

 Women have trusted us for almost 30 years to decide…

Where will I go this year? Which company will I travel with? Where will I buy my travel equipment, travel books and travel clothes?


About JourneyWoman

JourneyWoman has been in business since 1994 — almost 30 years – and is known as a pioneer in the women’s travel industry.

If there is one thing we know as travellers, it’s that we are all connected.  The recent COVID-19 pandemic has demonstrated this tenet in ways that will redefine how we travel and think about travel for years to come.

JourneyWoman is a community of women who love to travel and share a common set of values and interests, in service to those of us who want to experience our world – authentically – on our own terms.  We passionately advocate authentic travel as a core principle formed by the vision of Evelyn Hannon, echoed by the chorus of thousands of JourneyWoman who are guided by belief that we all can make the world a better place.

We reach over 100,000 women travellers via our JourneyWoman monthly magazine and social media channels.

Check us out on Twitter (@Journeywoman), Instagram @journeywoman_original)  or Facebook Journeywoman

A September 2019 survey reveals much about the JourneyWoman community:

✤ Extremely loyal community with 62%  belonging 5+ years

✤ Passionate about travel with 72% taking  5+ trips a year

✤ Globetrotters to every continent

✤JourneyWoman travellers are independent and  self-directed: Approximately 50% travel solo and 25% are accompanied by a spouse or partner

✤About half of all JourneyWomen are in the USA, and 37% in Canada. Our Community is growing rapidly in Australia, the UK, Ireland, and India. 

✤Most of our readers are between 55-74 years old, with a growing audience in the 45+ age group 

✤ Our readers truly care about the Earth, and support responsible travel 

This is what the press and our advertisers say about JourneyWoman

Over the years, more than 125 media outlets, from the New York Times to People Magazine, have showered us with praise.

‘ outperforms businesses with million-dollar branding budgets'(Toronto Star)

“The last seven women who got in touch with us were from the Journeywoman Newsletter” (Tours to Ireland)

“Evelyn Hannon is giving women their wings” (Time Magazine)

“Good news! I continue to have a good response to your newsletter. “(Tours to France, Paris, Italy, Norway, Ireland)

“Journeywoman, we appreciate all your hard work and we love working with you.” (Tours to Provence)

“We have never had a stronger response from any ad that we’ve run to date than the one in the Journeywoman Newsletter.”

“We are getting ongoing interest from just the right audience.” (Women’s Tours to Kenya)

“Evelyn Hannon is a Woman of the World “(People Magazine)

“Journeywoman understands how good solo travel can be for the heart and soul” (45 Best Boomer Travel Blogs to Follow in 2018)

Partnership Opportunities

We have made a conscious decision to LIMIT advertising on our beautiful website, in sharp contrast to many other travel websites, because we believe that our community wants authenticity.  However, we do have many other ways to connect you with female decision-makers in a way that is honest, real and genuine.

 JourneyWoman Annual Women’s Travel Directory

At JourneyWoman we’re very proud to house the world’s first and most credible listing of women-friendly travel opportunities on the Internet. We accept travel directory 12-month listings on an ongoing basis. These listings can be tours, products or services that are relevant to our audience.

Our Community is eager to travel again and we believe that this is the time to be visible, rather than wait until the end of the year to build a relationship with them. A listing in the Women’s Travel Directory is $435 USD.  There are a number of additional benefits we offer partners through our social channels on Facebook, Instagram and Twitter and through sponsored content on our website. Please contact so that we can recommend the right strategy for you.

Please visit our redesigned and expanded Women’s Travel Directory. Ads in the WTD also show up in the destination section and in the “type of travel’ categories here.

 JourneyWoman Magazine

Do you have a new trip to showcase, a special deal on offer, no added single supplement to announce, or discount promo coupons for Journeywoman readers?

We publish our magazine 10 times a year, and will also do special issues not on our calendar if there is a reason to communicate with our members. To check out our schedule and editorial calendar please visit our Editorial Calendar page.

HOT Deals for our community are published in the monthly magazine going to 55,000 women for $325 USD per insertion. We offer discounts for multiple issues and those who advertise in our Women’s Travel Directory. The deadline to reserve space for this is a month prior to publication.  Please contact   More information here:

 Other Opportunities

We also have other opportunities for partnership, including:

  • Things She Loves (products and services must be endorsed by the editorial team or recommended by our readers, but we are open to suggestions and pitches. Any product must include an offer, discount or benefit to our community)
  • Brand Partnership campaigns: We design and execute full social media campaigns. Fees depend on your needs.
  • Product, App or Service Reviews
  • Banner ads on our website (limited and only on special occasions)
  • Targeted mailings to focused segments
  • Social media posts
  • Contests or Promotions
  • Submitted articles, tips, book recommendations
  • Sponsor Page on our website with links to yours
  • Promotion of JourneyWoman to your community via newsletters, social channels
  • Sponsored trips
  • Joint Marketing programs including  PR, Speaking engagement
  • Awards and IP /Reports

To visit our Editorial Calendar please click HERE!

We have lots of other ideas…. give us a challenge and we will meet it!

 How you can become part of the JourneyWoman movement

To build strong relationships with our partners and help present their products and services in a strategic way, we’ve designed a different kind of partnership model that reinforces our commitment to you, and your to our community. As a team with a long history in marketing and branding, we will work with each partner to ensure we are providing you the most strategic value for your hard-earned dollars!

As a small, women-owned and operated business, our ethos is to support other small businesses and female entrepreneurs. We also work closely with mid-sized and large travel companies that offer multiple tours to multiple locations, and with travel-related product brands and services.  We are not, and never will be, a tour operator. 

Criteria for Inclusion 

We ask all of our partners to align with our criteria for Authentic Travel: As our world faces unprecedented challenges, the time has come to take action and help protect our world for future generations by travelling authentically.

To be considered you must respond YES to the questions below:

  1. Are you majority woman-owned or founded?
  2. Do you support local entrepreneurs and businesses in the country you provide travel to?
  3. Do you support sustainable travel initiatives, such as reducing plastic, encouraging the use of public transportation, supporting farm to table restaurants, etc.
  4. Do you encourage volunteerism in the communities in which you operate?
  5. Do you take steps to ensure that there is no harm to wildlife and the natural environment?

If so, please submit an application to learn more about our partnership opportunities.


Still interested? Send your email to with the words ‘Interested Partner’ in the subject line. In the body of the email tell us: your name, website URL and country you are writing from.

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