JourneyWoman in the News

We provide an expert view on solo travel for women over 50

As the original solo travel resource for women founded in 1994, JourneyWoman is respected and trusted by journalists around the world.

About JourneyWoman CEO Carolyn Ray:
Living the Life of Her Dreams

An experienced traveller and writer, Carolyn grew up in Florida and has lived and travelled in more than 60 countries.  In 2018, Carolyn made a radical decision – to rid herself of her worldly possessions and travel the world. She became the downsizing queen and slimmed down from a three-bedroom house to a few boxes and a backpack. Finally, she had achieved her dream – to live where and how she wanted.

In 2019, she was invited to continue founder Evelyn Hannon’s legacy of JourneyWoman by her family. Based in Toronto, Canada, Carolyn is on the board of the Society of American Travel Writers (SATW) and is a member of the Travel Media Association of Canada (TMAC)  and the North American Travel Journalists Association (NATJA). Connect with Carolyn on Linkedin here.

Evelyn’s daughter, Erica Ehm, Founder and CEO of Ehm&Co says. “Not only does Carolyn share many of our mother’s values, we believe her passion for travel and her strategic mindset will enhance JourneyWoman’s brand as a trusted source for women. We can’t imagine anyone better suited to extend our mother’s legacy.”

Previously, Carolyn was the CEO of Interbrand Canada, the world’s largest brand consulting firm, which published the “Canada 150: Iconic Canadian Brands Report”. Named one of Canada’s top female entrepreneurs on the 2013 PROFIT/ Chatelaine W100 list, she is a Co-Active Coach and supports women entrepreneurs through mentoring, and as a SheEO Activator. She has served on several boards, and most recently was a Director on the Board of Myseum of Toronto, a non-profit dedicated to preserving Toronto’s history.

Recent selected coverage:

TravelPulse: 2023’s Most Influential Women in Travel (March 21, 2023)

Wall Street Journal: The 10 Best Travel Backpacks, According to Frequent Fliers (March 11, 2023)

Zoomer: 23 Reasons to Travel in 2023: #12 Create a Network (February/ March 2023) – print version only

Travel Market Weekly: What to Know About Female Travelers Over 50 (March 8, 2023)

Adventure.com: Invisible No More: The Rise. ofthe 50+ Woman Traveller (January 26, 2023)

Travel Industry Doesn’t Understand Needs Of Solo Women Over 50: JourneyWoman Study (December 13, 2022)

Solo Travel Statistics + Surveys

We regularly survey our global magazine subscribers and tour operator network to align with their needs and produce relevant editorial and services.

Our global readers are made up of mature, active, adventurous women – the world’s most influential travellers

We look at travel from a woman’s perspective: 

• Trends in Travel
• Travel Safety
• Travel Readiness
• First-time Solo Travel Tips
• Packing Tips
• Fear and anxiety related to travel
• Marketing to mature women 

Travel Preferences 

• Prefer new destinations over tried and true
• Enjoy Slow Travel, Luxury, Adventure and Wellness 
• Prefer small boutique hotels, homestays and friends and family
• Most spend between $3-5,000 per week on travel  and take multiple trips a year

Partnerships

We work closely with women-owned businesses and related organizations that align with our mission to help women travel safely and well. 

Charitable Organizations

We donate proceeds from our activities regularly to non-profits that empower women.

Please direct any media inquiries you might have to editor@journeywoman.com.